How to get people to finish a survey?
Promise them a small reward in advance.
The Toy Museum of Mechelen wants to investigate what toys were popular with different generations. So they partnered up with Treecompany, to develop a survey tool: Iedereen Speelt (‘Everybody Plays’).
When they complete the survey, they get to discover what kind of player they are,
I made illustrations for the six different player profiles.
Are you… an athlete, explorer, storyteller, collector, maker or a winner?
But… wait a minute!
Have you ever seen an athletic tortoise, a spider who likes to collect stuff or a super competitive mole? I don’t think so.
All these animals are at play, and not at work. This is what they do for fun.
So I deliberately picked animals that don’t match the stereotypes for their player type.
Talk Dutch?
Take the survey on www.iedereenspeelt.be, and discover your player type for yourself!
Client
Speelgoedmuseum Mechelen
Survey designed
and developed by
Tree Company
My role
Design and execution of six illustrations for the different profiles: animals playing their favourite kind of game.
Like what you see?
Maybe we can work together.
Or check out all my work